Laga soo bilaabo heerka horumarka ee kooxaha baakadaha jiingadaha Yurub si ay u arkaan isbeddelka warshadaha kartoonada ee 2023
Sannadkan, shirkadaha waaweyn ee baakadaha kartoonnada Yurub waxay sii hayeen faa'iidooyin sare inkastoo ay xaaladdu ka sii darayso, laakiin ilaa intee buu sii jiri karaa guushooda guushooda? Guud ahaan, 2022 waxay u noqon doontaa sanad adag kooxda weyn ee baakadaha kartoonnada. Kor u kaca kharashka tamarta iyo kharashka shaqada, shirkadaha Yurub ugu sarreeya oo ay ku jiraan Schmofi Kappa Group iyo Desma Group ayaa sidoo kale ku dhibtoonaya inay wax ka qabtaan qiimaha waraaqaha.
Sida laga soo xigtay falanqeeyayaasha Jeffries, ilaa 2020, qiimaha weelka dib loo warshadeeyay, oo qayb muhiim ah ka ah wax soo saarka waraaqaha, ayaa ku dhawaad labanlaabmay Yurub. Taas beddelkeeda, qiimaha sabuuradaha bikrada ee si toos ah looga sameeyay logyada halkii laga isticmaali lahaa kartoonnada dib loo warshadeeyay ayaa raacay hab la mid ah. Isla mar ahaantaana, macaamiisha kharashka-ka-qabashada ah waxay yareynayaan kharashaadkooda internetka, taas oo iyaduna yaraynaysa baahida kartoonada.
Maalmihi sharafta lahaa ee uu keenay cudurka faafa ee taajka cusub, sida amarrada ku socda awood buuxda, sahayda kartoonada oo ciriiri ah, iyo qiimaha saamiga ee shirkadaha waaweyn ee baakadaha… waxaas oo dhami way dhammaadeen. Si kastaba ha ahaatee, si kastaba ha ahaatee, shirkadahan ayaa si ka wanaagsan sidii hore u shaqeynaya. Smurfi Kappa ayaa dhawaan sheegay in uu kordhay 43% dakhliga ka hor ribada, cashuuraha, qiimo dhimista iyo dhimista inta u dhaxaysa Janaayo ilaa dhamaadka Sebtembar, halka dakhliga shaqadu uu kor u kacay saddex meelood meel. Taasi waxay la macno tahay dakhligeeda 2022 iyo faa'iidada kaashka ah waxay mar hore dhaaftay heerarkii masiibada ka hor, in kasta oo rubuc ka mid ah jidka dhamaadka 2022.
Dhanka kale, Desma, oo ah kooxda koowaad ee UK ee baakadaha jiingadaha, ayaa sare u qaaday saadaasha sanadka ilaa 30ka Abriil 2023, iyadoo sheegtay in faa'iidada hawlgalka ee la hagaajiyay ee qaybta hore ay tahay ugu yaraan £ 400 milyan, marka la barbar dhigo 2019. waxay ahayd 351 milyan ginni. Baakadaha kale ee weyn, Mondi, ayaa xoojisay farqiga hoose ee boqolkiiba 3, in ka badan labanlaab faa'iidadeeda qeybtii hore ee sanadka, in kasta oo ay harsan tahay arrimo aan la xallin oo ku saabsan ganacsigeeda aadka u qodxaha badan ee Ruushka.
Cusboonaysiinta ganacsiga ee Desma ee Oktoobar waxay ahayd mid aad u yar faahfaahinta, laakiin waxa lagu sheegay "xajmiga wax yar ka hooseeya sanduuqyada jiingadaha la barbar dhigo". Sidoo kale, Smurf Kappa kobaca xooggani ma aha natiijada iibinta sanaadiiqda badan - iibkeeda jiingadaha ayaa ahaa mid siman sagaalkii bilood ee ugu horreeyay 2022 oo xitaa hoos u dhacay 3% rubuci saddexaad. Taa beddelkeeda, kooxahani waxay kordhiyaan faa'iidada shirkadaha iyagoo kor u qaadaya qiimaha badeecadaha.
Intaa waxaa dheer, mugga ganacsigu uma eka inuu soo fiicnaaday. Dakhliga bishan, maamulaha guud ee Smurfi Kappa Tony Smurphy wuxuu yiri: "Mugga wax kala iibsiga ee rubuci afraad wuxuu aad ula mid yahay wixii aan ku aragnay rubuci saddexaad. Qaadista. Dabcan, waxaan u maleynayaa in suuqyada qaar sida UK iyo Jarmalku ay ahaayeen kuwo siman labadii ama saddexdii bilood ee la soo dhaafay. "
Tani waxay dhalinaysaa su'aasha: maxaa ku dhici doona warshadaha sanduuqa jiingadaha ee 2023? Haddii suuqa iyo baahida macaamiishu ee baakadaha jiingadaha ay bilaabaan inay heer ka gaaraan, soosaarayaasha baakadaha jiingado ma sii wadi karaan inay kor u qaadaan qiimaha si ay u helaan faa'iido sare? Falanqeeyayaasha ayaa ku riyaaqay cusboonaysiinta SmurfKappa marka la eego dhabarka dambe ee adag iyo shixnadaha kartoonnada daciifka ah ee laga soo sheegay gudaha dalka. Isla mar ahaantaana, Smurfi Kappa waxa uu carabka ku adkeeyay in kooxdu ay "si aan caadi ahayn u barbardhigtay sannadkii hore, heer aan had iyo jeer u aragno mid aan la sii wadi karin".
Si kastaba ha ahaatee, maalgashadayaasha ayaa aad uga shakisan. Saamiyada Smurfi Kappa ayaa 25% ka hooseeya marka loo eego heerka sare ee masiibada, iyo Desmar's ayaa hoos u dhacay 31%. Yaa saxan? Guushu kuma xidhna oo kaliya kartoonka iyo iibka looxa. Falanqeeyayaasha Jefferies ayaa saadaaliyay in qiimaha weelka dib loo warshadeeyay uu hoos u dhici doono marka loo eego baahida macro ee daciifka ah, laakiin sidoo kale waxay ku nuuxnuuxsadeen in waraaqaha wasakhda ah iyo kharashka tamarta ay sidoo kale hoos u dhacayaan, sababtoo ah tani waxay sidoo kale ka dhigan tahay in qiimaha baakadaha soo saarista uu hoos u dhaco.
"Waxa inta badan la iska indho-tiro, aragtidayada, waa in kharashyada hoose ay noqon karaan kor u kaca weyn ee dakhliga iyo ugu dambeyntii, kuwa sameeya sanduuqyada jiingadaha, faa'iidada kaydinta kharashka waxay noqon doontaa kharashka wax kasta oo suurtagal ah qiimaha sanduuqyada hoose. Horey ayaa loo muujiyay in tani ay aad ugu dheggan tahay jidka (3-6 bilood dib u dhac). Isku soo wada duuboo, dabaylaha dabaylaha ka soo xarooda qiimihiisu hooseeyo ayaa qayb ahaan lagu daboolaa dabaylaha madaxa ee dakhliga. Analyst at Jeffries Say.
Isla mar ahaantaana, su'aasha shuruudaha lafteeda maaha mid toos ah. Inkasta oo ganacsiga e-commerce iyo gaabisku ay qaar halis ah ku keeneen waxqabadka shirkadaha baakadaha jiingadaha, saamiga ugu badan ee iibka kooxahan ayaa inta badan ku jira ganacsiyada kale. Desma, qiyaastii 80% dakhligu wuxuu ka yimaadaa alaabada macaamiisha ee dhaq-dhaqaaqa leh (FMCG), kuwaas oo inta badan ah badeecooyinka lagu iibiyo dukaamada waaweyn, iyo 70% baakadaha kartoonnada Smurfi Kappa waxaa la siiyaa macaamiisha FMCG. Tani waa inay muujiso adkeysi marka suuqa ugu dambeeya uu horumarayo, Desma waxay xustay koboc wanaagsan meelaha sida beddelka caaga ah.
Markaa in kasta oo baahidu is bedbedeshay, uma badna inay hoos uga dhacdo meel gaar ah - gaar ahaan marka la eego soo noqoshada macaamiisha warshadaha ee uu si adag u saameeyay aafada COVID-19. Tan waxaa taageeray natiijooyinkii ugu dambeeyay ee MacFarlane (MACF), kaas oo xusay 14% kor u kaca dakhliga lixda bilood ee ugu horreeya 2022 sida soo kabashada duulista, injineernimada iyo macaamiisha martigelinta in ka badan in ka badan hoos u dhaca wax iibsiga online.
Xirmooyinka jiingadaha ayaa sidoo kale isticmaalaya masiibada si ay u horumariyaan xaashida dheelitirka. Maamulaha guud ee Smurfi Kappa Tony Smurphy waxa uu carabka ku adkeeyay in qaab dhismeedka raasumaalka shirkadu uu yahay "meesha ugu fican ee aan waligeen aragno" taariikhdeena, iyadoo deyn/dakhli lagu leeyahay ka hor inta aan la dhimin wax ka yar 1.4 jeer. Madaxa fulinta ee Desmar Myles Roberts ayaa ku celceliyay bishii Sebtembar, isaga oo sheegay in deynta/dakhliga kooxdiisu ay hoos ugu dhacday 1.6 jeer, "mid ka mid ah saamiga ugu hooseeya ee aan aragnay sannado badan".
Waxaas oo dhami waxay ku kordhinayaan macnaha falanqeeyayaasha qaarkood waxay aamminsan yihiin in suuqa uu si xad dhaaf ah u falcelinayo, gaar ahaan marka la eego xirmooyinka FTSE 100, oo qiimihiisu ka hooseeyo 20% marka loo eego qiyaasaha la isku raacsan yahay ee dakhliga ka hor. Qiimayntoodu waa mid soo jiidasho leh, iyadoo Desma uu ka ganacsanayo saamiga P/E ee hore ee 8.7 oo ka soo horjeeda celceliska shanta sano ee 11.1, iyo Schmurf Kappa's P/E saamiga 10.4 marka loo eego celceliska shan sano ee 12.3. Wax badan ayaa ku xirnaan doona awoodda shirkadu si ay ugu qanciso maalgashadayaasha in ay sii wadi karaan la yaabka sanadka 2023.
Waqtiga boostada: Dec-13-2022